Looking for a progressive surf shop full of stimulating vibrant character? Well look no further than Thalia St. Surf Shop. We are proud to announce that Isurus has hit the racks as far south as Laguna Beach! Friendly smiles and a highly knowledgeable staff is what you’ll find waiting for you at this shop besides more cool sh#t than you can shake a stick at.

Written and shot by Rufo

Warmer Barrels, Bikini’s and Blue Skies! Life doesn’t get much better than that. At ISURUS we love the cold, but we’re still down for a little fun in the sun! So we packed up as many suits as we could and headed south to spread the gospel and meet up with some friends along the way. Big ups to Lorenzo Diaz and what he’s doing at the Boardriders Review. Have to thank Anna Santoro for ripping and  being an ambassador for ISURUS warmth down in SD county and Baja.  And our ©boy ( Donny Wilson) who shared a session and some of his art with us. Heres some pics to prove it.

Stay warm y’all.

If You want to contact or see more of our friends join us on FB!!

Check out Lorenzo’s reviews at  http://boardridersreview.blogspot.com/

Photos and written content by Rufo

Met Mike 2010 El Nino Winter at Mavericks.  He came into Half Moon Bay with the South African crew.  Mike quickly made a name for himself in the lineup.  

He tested one of our early coldwater wetsuits.  He opened up Isurus’ first international distribution in South Africa where Mike runs Hooley SA.  Check out his newletter below.

http://www.mynewsletterbuilder.com/email/newsletter/1410742135  

HOOLEYWOOD….

 So 2010 came and went and what a year it was. What with the world cup making us all bankcrupt with huge amounts of money being spent primarily on beer, tequila and a seriously magical time. The world cup was also a great time to be surfing here in Cape Town, with just about everyone concentrating on soccer and the bottom of their beer glasses, the waves fired for just about the whole tournament with hardly a soul around.

For HOOLEY, 2010 was also a good year. We managed to get all our operations and behind the scenes stuff taken care of so that we can effectively and proportionately grow our business in 2011.

The Kommetjie Surf Shop has been a great place to showcase some of our product and get things under way and more recently we joined up with Gary Kleynhans and his African Rhythm Surf Shop on the Muizenberg beach front. Gary’s idea of supporting local brands and being the only shop in Cape Town to do so, we feel is a seriously cool vibe. 2010 was a good time for friends.

We managed two successful collaborations this past year; one with Crow Haley www.hooley.co.za/accessories, the old school guru leash maker from Southern California. It’s not always easly dealing with Crow because he doesn’t have a computer or access to the internet(yes he is a yank). We tried to teach him how to send a text so that we could order leashes like that but the old bugger was over it real quick. Nonetheless, his leashes have been very popular so far and have sold well, especially to the guys riding heavier waves, long boards and SUP’s.

Our other successful collaborator’s are the guys from Isurus Wetsuits  http://www.hooley.co.za/wetsuits. We met these guys in Half Moon Bay, San Francisco while we were surfing Mavericks early last year. They are are a start up company just like us and in their bid to take over the wetsuit world have somehow landed up making, we think, the best cold water suits in the world.

Their sizing has taken us a little time to get used to because they are designed with tri-athletes in mind(super toit) and have a good few more sizing points than regular suits but once they are on, they are the lightest, warmest and most comfortable suit you’ll ever wear. The guys that have them, love them.  

With 2011 now well and truly in full swing(and still the SE pomps) we are looking forward to the upcoming swell season(please Neptune) and a challenging but seriously good year ahead.   

Happy Chinese New Year  

From all at HOOLEY SA (there are only two of us)

ISURUS – Faarking Kiff Wetsuits.

We are not lying about this…we have tested them out now for the last year and a half and the only thing left in question is their longevity but even that is looking good…our original ones are still in great shape. Check them out at http://www.hooley.co.za/wetsuits 

Go Find It, It’s Out There

Yesterday Isurus folks headed down to score some surf on The West Side of SC.  On the way back up we stopped at a good old friends shop and kicked it with him for a few. Neftali Espino AKA Neff from HomeGrown Surfboards. We threw back a couple cold ones and talked story with him for awhile.

Neff is definitely a very creative and colorful character and has been shaping boards out his Davenport shop for 3 years and serving  up custom shapes in the Santa Cruz area since 1997. Check out his shop and art at Davenport, CA just north of Santa Cruz and right next to the fabulous eats of Whale City Bakery.

P.S. No photographers or surfers were harmed in the making of this article (the guns are not real)

Photos and Text by Rufo Vega

Isurus Wetsuits (ī′ sûr us)

Surfline Wetsuit Review | Isurus? The Wetsuit Brand You Never Heard Of

http://www.surfline.com/gear/gear-review-isurus-i-evade_51273/

Read what Surfline has to say about Isurus in their wetsuit review posted today. 

Inaugural Post & Good Mojo to End the Year at Isurus Wetsuits