Met Mike 2010 El Nino Winter at Mavericks. He came into Half Moon Bay with the South African crew. Mike quickly made a name for himself in the lineup.
He tested one of our early coldwater wetsuits. He opened up Isurus’ first international distribution in South Africa where Mike runs Hooley SA. Check out his newletter below.
So 2010 came and went and what a year it was. What with the world cup making us all bankcrupt with huge amounts of money being spent primarily on beer, tequila and a seriously magical time. The world cup was also a great time to be surfing here in Cape Town, with just about everyone concentrating on soccer and the bottom of their beer glasses, the waves fired for just about the whole tournament with hardly a soul around.
For HOOLEY, 2010 was also a good year. We managed to get all our operations and behind the scenes stuff taken care of so that we can effectively and proportionately grow our business in 2011.
The Kommetjie Surf Shop has been a great place to showcase some of our product and get things under way and more recently we joined up with Gary Kleynhans and his African Rhythm Surf Shop on the Muizenberg beach front. Gary’s idea of supporting local brands and being the only shop in Cape Town to do so, we feel is a seriously cool vibe. 2010 was a good time for friends.
We managed two successful collaborations this past year; one with Crow Haley www.hooley.co.za/accessories, the old school guru leash maker from Southern California. It’s not always easly dealing with Crow because he doesn’t have a computer or access to the internet(yes he is a yank). We tried to teach him how to send a text so that we could order leashes like that but the old bugger was over it real quick. Nonetheless, his leashes have been very popular so far and have sold well, especially to the guys riding heavier waves, long boards and SUP’s.
Our other successful collaborator’s are the guys from Isurus Wetsuits http://www.hooley.co.za/wetsuits. We met these guys in Half Moon Bay, San Francisco while we were surfing Mavericks early last year. They are are a start up company just like us and in their bid to take over the wetsuit world have somehow landed up making, we think, the best cold water suits in the world.
Their sizing has taken us a little time to get used to because they are designed with tri-athletes in mind(super toit) and have a good few more sizing points than regular suits but once they are on, they are the lightest, warmest and most comfortable suit you’ll ever wear. The guys that have them, love them.
With 2011 now well and truly in full swing(and still the SE pomps) we are looking forward to the upcoming swell season(please Neptune) and a challenging but seriously good year ahead.
Happy Chinese New Year
From all at HOOLEY SA (there are only two of us)
ISURUS – Faarking Kiff Wetsuits.
We are not lying about this…we have tested them out now for the last year and a half and the only thing left in question is their longevity but even that is looking good…our original ones are still in great shape. Check them out at http://www.hooley.co.za/wetsuits
Go Find It, It’s Out There