Founder and Designer of Isurus Wetsuits – Video Transcription
Isurus wetsuits was started in Northern California, basically got started out in the lineup. The Northern California surf is cold and heavy. There’s a lot of raw elements. That’s kind of a good proving grounds for testing gear particularly wetsuits.
Compression design is an awesome concept that was discovered by researching outside the surfing industry. It’s been widely adopted by triathletes, Olympic swimmers, as well as basketball, baseball, football. It’s become widely recognized and adopted as a performance enhancing technology.
And we’re able to achieve that through our wetsuits with cutting the panels in a way such that it matches the anatomical movements of the human body. When a surfer gets into an Isurus wetsuit and the wetsuit adapts to the individual’s body, they’re able to move freely without interruption from the seams.
We needed to find a material that was superior, so we discovered a closed-cell neoprene that does not absorb the water. And, the other benefit to having closed-cell neoprene is, the warm air or the warmth that your body generates while surfing.
It stores it inside the closed-cell, proving to be a superior insulator for the body. So, in order to build the world’s best wetsuit, we wanted to find the world’s best material, and we were able to do that with our closed-cell Yamamoto neoprene.
Video Transcription of Grant “Twiggy” Baker
It’s incredible what a difference a good wetsuit will make to your performance. And, you know, I attribute a lot of our success from the season, and then winning the Big Wave World Title to my training, my surfboards and how high performance the Isurus wetsuits are.
I can feel the difference in my performance already out at Mavericks with these new wetsuits, and how much looser and lighter, you know, I feel. It’s been amazing for me to actually realize how much technical aspects have gone into the design of these surf wetsuits.
I mean you have the triathletes, the Olympic swimmers, and sometimes you don’t like to admit it, but what we’re doing is definitely on that level. And if those kind of wetsuits and what they do with the compression and all the rest is helping them gain time and improve their performance, you know, why wouldn’t that help us.